--- title: "Recap Digital Experience Conference 2025 Zürich | Ergosign GmbH" description: "From AI and customer journey design to modern digital experience platforms – speakers provided valuable insights and practical approaches for the future." canonical_url: "https://www.ergosign.de/en/insights/blog/digital-experience-conference-2025-zurich" locale: en meta: "og:description": "From AI and customer journey design to modern digital experience platforms – speakers provided valuable insights and practical approaches for the future." "og:title": "Recap Digital Experience Conference 2025 Zürich" "twitter:description": "From AI and customer journey design to modern digital experience platforms – speakers provided valuable insights and practical approaches for the future." "twitter:title": "Recap Digital Experience Conference 2025 Zürich" --- > Index of every page on this site: [llms.txt](https://www.ergosign.de/llms.txt) # Recap of the **Digital Experience Conference Zurich** 2025 ![Ein Mann steht mit Mikrofon auf einer Bühne und hält einen Vortrag.](https://a.storyblok.com/f/180740/2880x1920/a5ebe716c4/dx-conf-zuerich_header_joon.jpg/m/3840x1792/smart) ## **AI meets digital experience** Following its great success in Germany, our Digital Experience Conference finally had its debut in Zurich, on June 17, 2025. Right in the heart of the city – at Ergosign Switzerland AG – experts from design, marketing, technology, and strategy came together to explore a topic more relevant than ever: Digital experiences in the age of artificial intelligence. The conference combined inspiring expert talks, hands-on insights, and valuable networking opportunities – all centered around one key question: How are AI and modern platform solutions changing the way we design digital experiences? ## **Rethinking CX:** Inspiration, ideas, interaction The day kicked off with a warm welcome by Oliver Kulpi (Managing Director, Ergosign) and Toni Steimle (UX Director, Head of Site Zurich & Basel), introducing the program. The first deep dive was presented by Milena Suter (UX Designer, Ergosign) and Toni Steimle. Through concrete use cases, they demonstrated how artificial intelligence can be a consistent companion throughout every phase of the customer journey – from first contact to long-term loyalty. At the core was the idea of hyper-personalization: AI enables not only tailored communication but also proactive experiences that adapt to the user's life situation, needs, and even emotions. This fundamentally transforms interactions – from reactive responses to anticipatory solutions. What stood out was that every presented idea resulted in a measurable win-win situation, offering clear benefits for both users and companies. The shift in perspective from one-time transactions to sustainable, partnership-based relationships wasn’t just discussed – it was brought to life. Next, Joon-Mo Lee (Director Growth Strategy, SMAL) challenged attendees to think critically with his talk: “AI can do it all – faster, cheaper, more emotional?” With a clear focus on brand identity, user emotions, and the limits of machine creativity, he questioned the typical promises made by AI – in a way that was inspiring, honest, and thought-provoking. ![Ein Mann hält lächelnd einen Vortrag mit Mikrofon](https://a.storyblok.com/f/180740/1920x1080/49f50b1e00/dxconf-toni.jpg/m/1280x720/smart) ## **Platforms** in transition ### From technology to experience After a short coffee break, Tobias Zapp (Principal UX Designer & Head of DXP, Ergosign) illustrated how Digital Experience Platforms (DXPs) can be made ready for the AI era. His core message: AI is not an end in itself, but a strategic lever for better digital products and customer experiences. The final presentation came from Arne Lummerzheim and Daniel Hikel of Optimizely. In their joint talk, “Back to the essentials: How AI in modern DXPs gives marketers time for real marketing”, they showed how companies can use intelligent platform solutions to evolve their customer experience – efficiently, personalized, and at scale. Drawing on over 35 years of combined digital business experience and deep expertise in technology and brand management, they offered numerous practical takeaways. ## **Exchange,** apéritif, outlook To round off the afternoon, we invited everyone to enjoy a summer apéro with cool drinks and tasty snacks – the perfect atmosphere for relaxed networking. Conversations deepened around AI, platform strategies, and design. Whether it was about use cases, technology integration, or design approaches – the lively exchange made it clear: there is strong shared interest in innovative, AI-driven experience solutions. A heartfelt thank you to all speakers, attendees, and partners who made this premiere in Zurich possible. ![Eine Frau und ein Mann unterhalten sich gut gelaunt.](https://a.storyblok.com/f/180740/1920x1080/eef8420145/dxconf-publikum.jpg/m/1280x720/smart) ## Relevant **Insights & News** [![Zwei Personen betrachten in einer modernen Galerie eine Skulptur aus bunten Blöcken und Kabeln, die ein Netzwerk darstellt.]()

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